Case Study - Building Tendon Fitness: a holistic fitness platform
Tendon Fitness is an emerging platform dedicated to revolutionizing fitness through personalized coaching, tailored workout programs, and real-time progress tracking. It aims to empower users by combining expert guidance with a supportive community to achieve their wellness goals.
- Client
- Tendon Fitness
- Year
- Service
- Full-stack Platform Development

Overview
Tendon Fitness recognized a gap in the availability of integrated solutions for sports, fitness, and rehabilitation across educational institutions, residential communities, and corporate organizations. These environments often lack access to high-quality coaching and wellness programs. Tendon Fitness envisioned a platform where individuals could connect with top coaches in sports, fitness, and rehabilitation, while simultaneously providing specialists a way to reach those who need their services.
The ask
Tendon Fitness aimed to build an aggregator platform where fitness trainers and specialists could list their profiles, allowing seekers to easily find the right trainer for their needs and book appointments directly. The goal was to create a seamless experience for both trainers and clients, fostering connections and enabling streamlined scheduling.
The pain points
At the initial stage, Tendon Fitness’s concept was in its infancy, with no Proof of Concept (PoC) to validate the feasibility and scalability of the idea. Without real market validation, it was challenging to assess the potential success of such a solution.
The solution
To quickly validate the idea, we recommended developing an MVP – a simple yet functional version that could test the platform's demand in the real world. While designing and building the user-friendly mobile app, we guided the team through each phase to prevent roadblocks. This approach also ensured a robust backend, supporting essential features like user registration and trainer approvals. Additionally, we built the architecture to easily scale for a growing base of trainers and users, setting a foundation for sustainable growth.
The outcome
We designed a solution that met Tendon Fitness's short-term need for a PoC and their long-term vision for a fully functional mobile application. The web platform enabled trainers to register, list their profiles, and obtain admin approval, ensuring only verified professionals were listed. This feature allowed organizations to optimize resources, manage sports infrastructure, and feature structured programs, such as yoga and meditation sessions. For users, the platform provided a seamless way to browse trainer profiles and book appointments.
The MVP approach enabled us to validate the model and gather valuable feedback, which we integrated into the mobile app. We simultaneously developed the mobile application, retaining the functionality of the web platform while incorporating user feedback from the PoC phase.
Core technologies
- Full-stack development
- Backend (Laravel)
- Mobile and Web Integration (Flutter, React)
Impact
The Tendon.Fit platform successfully confirmed its market viability and now has a solid foundation for scaling. With both web and mobile interfaces, Tendon.Fitness has enhanced access to fitness and rehabilitation resources, driving improved fitness outcomes across various age groups and communities.
The vision for Tendon Fitness is ambitious, but with this team’s expertise, we’re confident it will become a standout platform in fitness and wellness.
- Platform development
- In progress
- Expected launch date
- Target 2025
- Registered trainers
- 50+