Case Study - The Ink-Credible Store: selling fountain pen ink by the sample

Overview

The Ink-Credible Store sells fountain pen inks as samples in small vials, so writers can try a color on their own paper before buying a full bottle.

Our founding engineer, Aaron Dsilva, built the store from the ground up with Dr. Neha Shendge.

The ask

The store needed to make a niche, highly visual product easy to browse and easy to buy:

• A catalog built around color: Shoppers can explore inks by color family as well as by maker.
• Flexible sizes: Each ink in 1, 2 and 4 ml vials.
• Encourage exploration: Bundles and discounts that reward trying several inks at once.
• Simple checkout: Short, straightforward ordering for customers in India.

The solution

We built a fast, focused storefront that puts color first and keeps the path from browsing to checkout short.

Core features

• 107 inks from 6 makers: Including Diamine, Dominant Industry, KWZ, Noodler's, Pilot and Sailor.
• Browse by color or maker: Two ways to find inks, depending on how a shopper thinks.
• Multiple vial sizes: 1, 2 and 4 ml options for every ink, priced from ₹149 to ₹299.
• Curated bundles: Pre-built sets, plus 5% off orders of three or more vials.
• Free shipping threshold: Free delivery on orders over ₹1,500.
• Swatch images: The makers' own swatch photos, so shoppers can compare colors.
• Ink journal: Articles on how inks behave, to help shoppers choose.

The outcome

The store is live with 107 inks from six makers. Vials start at ₹149, and bundles and the multi-vial discount encourage shoppers to try several inks at once.

Core technologies